Poundland Foundation celebrates first year of £1m as total fundraising hits £6m – Retail Times


The Poundland Foundation – the charity launched by the retailer last year – celebrates its first anniversary by announcing that it has raised £1million, bringing Poundland’s total fundraising over the past five years to over £6 million.

The £6m represents the amount raised by Poundland colleagues, customers and suppliers since October 2017 – all now under the umbrella of the Poundland Foundation which has donated over £1m since its launch in May 2021.

The foundation helps in three key areas: its national charity partnership, community grants and inspiring the Poundland family of colleagues, customers and suppliers to support causes close to their hearts in their communities.

To mark its first anniversary, the Poundland Foundation has unveiled a new slogan – ‘supporting families, changing lives’.

He raised enough money in his first year to help change the lives of over 26,000 families through his three charity partners.

And he today announced the extension of his national charity partnership with Make-A-Wish.® UK, Tommy’s and Whizz-Kidz for another year until September 2023.

He also revealed that since last May he had awarded £250,000 in grants to more than 350 organizations through his Kits 4 Kids scheme, as part of his community grants scheme.

Funds provided by the foundation have gone to sporting groups including men’s and women’s football, cricket, cheerleading, boxing, rugby, table tennis, basketball, martial arts, gymnastics, hurling, rowing and sailing. Successful entries came from across the UK, from Workington to Worcester and Belfast to Barnsley.

He has exciting plans to expand the grant program and Kits 4 Kids will be back in the fall, alongside testing new grant programs to support local communities. Interested organizations can register their interest by emailing [email protected]

Barry Williams, Chief Executive of Poundland, said: “The Poundland Foundation has had a fantastic first year and raising over £1million during this time is an incredible effort from everyone involved.

“We look forward to supporting families and changing lives through our community grants program, our national charity partnership and by inspiring the Poundland family. We’re sure Kits 4 Kids may have already helped launch the careers of some of our future sports stars.

The foundation’s money comes from in-store fundraising, carry bag donations and partnering with Pennies, the charity that collects micro-donations through chip and pin machines.

The money raised by the foundation:

  • supports over 350 local children’s sports clubs with a new kit through the Kits 4 Kids grant program
  • helps Tommy’s help 20,000 women and their families receive care to keep babies safe
  • grants 800 wishes for critically ill children with Make-A-Wish
  • provides 588 wheelchairs and mobility equipment for young people with disabilities through Whizz-Kidz.

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